WOMEN
Mothers initiate all types of relationship with their children, including marketing relationship..
She gives them everything they could need, feeding, warmth, love.. engulfing them in a cocoon of protection.
Normal mothers would have a very very special relationship with each of her kids and she would make them feel that her attention is exclusively focused on them.
A mother is a shoulder to cry on. When a bully beats up her kids she would comfort the kid and her soothing words would make him believe that he suddenly grew muscles and became a giant that would squish the bully.
Females are present in every guys life, in different guises. The mother, the sister, the neighbor, the friend.. the wife.. the lover..
But little boys are naughty, they would seek little girls and pull their pony tails.
Boys grow up trying to recreate this feeling of power by pulling virtual and emotional ponytails. All the while proving to themselves that they are powerful and .. well.. Guys.
Gals would go into the world of employment and find that it is a world dominated by males. Cruel, sarcastic and bullying males.
She can not run away like she did when she was a kid, but she could protect herself…
MARKETING
Marketing is the act of selling worlds.. selling concepts and selling “you”.. to your clients, users, suppliers, shareholders, and staff.
Multimillion dollars are spent of promotional campaigns to support the marketing vision.
You are doing all this activity to ensure that your brand is a success, which leads to repeat purchase and longevity of your company.
When I knock on your door as a marketer of Khartoum FM I am not JUST here to sell you airtime.
I am creating a buy-in to the world of Ibrahim..
I just happen to lead you in via the radio station..
I am availing years of my expertise to you.. in life, in business, in play, in building rapport, and in allowing you to experience the success which I contributed to those who preceded you.
Sales is easier than marketing.
If you go into sales, you can push push push and you may succeed once or twice..
Marketing is the function that makes sales go smoothly from one instance to the other..
QUESTION
Here I ask why are Sudanese women successful in creating fantastic worlds for their close ones but fail to market professionally?
EXAMPLES
I have met a few examples, women who have been around the marketing arena for a while.
Not a single one has contributed positively to her corporation.
I pray your path does not cross theirs..
DAMSAL IN DISTRESS
Here is a woman who appeals to your chivalry. You are her prince in shining armour, she is distressed..Even after becoming a multibillionaire she is still distressed and you are THE MAN.Are you going to save her from the dragons of the business world?
PRETTY IN PINK
She is so beautiful, savvy, beautiful, energetic, beautiful..umm. Why am I not courting this angel? Why am I here? What do you mean I am fired? Hey pretty do you want a disposable husband?
MA SLEDGHAMMER
This is a variation of the waste basket/ doorstop. She receives the offers, and either pass them to a superior or to the dustbin. In both cases nothing happens.Don’t waste your time with niceties, go to her office.. blurt out the most obscene words you can think of.. nothing will happen, but it will make you feel soooooooooo good.
BASS. HOW LOW CAN YOU GO?
This is the person whose priority is to drop prices. She starts ALL her conversations with “YOUR OFFER WAS THE HIGHEST”. Lady I did not make an offer yet..Is that a $0 offer.. It is still a little high.. if you go down 300 % we may consider signing a deal..She will not work with you because she is continuously waiting for a discount..
The BOOMERANG
This is the practical version of the “Bass” girl. This one wants to work with you, but you know that offensive part in your offer. Can you remove it? Yes yes.. the price. We have never paid anyone and we don’t intend to start.I am not here to negotiate but to make you cry. It is funny and ironic..She is fired as soon as she seals a great deal. Ouch
The NUTCRACKER
This is hardcore RIO Carnival Reggae Bass..Another variation on the Bass girl…You don’t only see men but you also see women clutch at their crotches whenever they leave her office. That red carpet was not red when it was purchased before she resumed her job….Again she also gets fired from her job..
Are there actually good Sudanese marketing women?
The search is on..
Mothers initiate all types of relationship with their children, including marketing relationship..
She gives them everything they could need, feeding, warmth, love.. engulfing them in a cocoon of protection.
Normal mothers would have a very very special relationship with each of her kids and she would make them feel that her attention is exclusively focused on them.
A mother is a shoulder to cry on. When a bully beats up her kids she would comfort the kid and her soothing words would make him believe that he suddenly grew muscles and became a giant that would squish the bully.
Females are present in every guys life, in different guises. The mother, the sister, the neighbor, the friend.. the wife.. the lover..
But little boys are naughty, they would seek little girls and pull their pony tails.
Boys grow up trying to recreate this feeling of power by pulling virtual and emotional ponytails. All the while proving to themselves that they are powerful and .. well.. Guys.
Gals would go into the world of employment and find that it is a world dominated by males. Cruel, sarcastic and bullying males.
She can not run away like she did when she was a kid, but she could protect herself…
MARKETING
Marketing is the act of selling worlds.. selling concepts and selling “you”.. to your clients, users, suppliers, shareholders, and staff.
Multimillion dollars are spent of promotional campaigns to support the marketing vision.
You are doing all this activity to ensure that your brand is a success, which leads to repeat purchase and longevity of your company.
When I knock on your door as a marketer of Khartoum FM I am not JUST here to sell you airtime.
I am creating a buy-in to the world of Ibrahim..
I just happen to lead you in via the radio station..
I am availing years of my expertise to you.. in life, in business, in play, in building rapport, and in allowing you to experience the success which I contributed to those who preceded you.
Sales is easier than marketing.
If you go into sales, you can push push push and you may succeed once or twice..
Marketing is the function that makes sales go smoothly from one instance to the other..
QUESTION
Here I ask why are Sudanese women successful in creating fantastic worlds for their close ones but fail to market professionally?
EXAMPLES
I have met a few examples, women who have been around the marketing arena for a while.
Not a single one has contributed positively to her corporation.
I pray your path does not cross theirs..
DAMSAL IN DISTRESS
Here is a woman who appeals to your chivalry. You are her prince in shining armour, she is distressed..Even after becoming a multibillionaire she is still distressed and you are THE MAN.Are you going to save her from the dragons of the business world?
PRETTY IN PINK
She is so beautiful, savvy, beautiful, energetic, beautiful..umm. Why am I not courting this angel? Why am I here? What do you mean I am fired? Hey pretty do you want a disposable husband?
MA SLEDGHAMMER
This is a variation of the waste basket/ doorstop. She receives the offers, and either pass them to a superior or to the dustbin. In both cases nothing happens.Don’t waste your time with niceties, go to her office.. blurt out the most obscene words you can think of.. nothing will happen, but it will make you feel soooooooooo good.
BASS. HOW LOW CAN YOU GO?
This is the person whose priority is to drop prices. She starts ALL her conversations with “YOUR OFFER WAS THE HIGHEST”. Lady I did not make an offer yet..Is that a $0 offer.. It is still a little high.. if you go down 300 % we may consider signing a deal..She will not work with you because she is continuously waiting for a discount..
The BOOMERANG
This is the practical version of the “Bass” girl. This one wants to work with you, but you know that offensive part in your offer. Can you remove it? Yes yes.. the price. We have never paid anyone and we don’t intend to start.I am not here to negotiate but to make you cry. It is funny and ironic..She is fired as soon as she seals a great deal. Ouch
The NUTCRACKER
This is hardcore RIO Carnival Reggae Bass..Another variation on the Bass girl…You don’t only see men but you also see women clutch at their crotches whenever they leave her office. That red carpet was not red when it was purchased before she resumed her job….Again she also gets fired from her job..
Are there actually good Sudanese marketing women?
The search is on..
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